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Two years after 3/11, a Japanese ad campaign points to recovery and repair
It’s been more than two years since the date 3/11 took on a special significance in Japan. This disaster followed 20 years of recession that caused the Japanese to shrink emotionally: With the...
View ArticleTata Tea, Nokia line up to support equal rights, safety for India’s women
With recent crimes against women in India echoing loudly around the nation and the globe, the everyday anxieties of Indian women are surfacing like never before. Brands across categories are taking up...
View ArticleOreo puts itself at center of father, daughter ‘bonding moment’
For many working parents, it is a daily challenge to make time for their children. It’s no different in Asia, especially in a city like Hong Kong, where the modern stresses of parenting weigh on...
View ArticleHero MotoCorp breaks social stigmas by encouraging young Indian women to...
Most Indian families are of the belief that girls are better off at home after sunset, in part because of the belief that they’re not safe out alone at night. Hero MotoCorp, a motorcycle and scooter...
View ArticleIndian watch brand Fastrack encourages youth to come out of the closet
Most of India’s gay community is too scared to come out of the closet. Homosexual intercourse was considered a criminal offense as recently as 2009, and the subject itself is taboo in Indian society....
View ArticleUnique Coca-Cola vending machine links India, Pakistan
Earlier this year, Coca-Cola installed the latest of its “Open Happiness” vending machines with an ambitious aim: to break down barriers between India and Pakistan. The idea, coming out of a simple...
View Article‘Times of India’ incites youth to change the status quo
As The Times of India celebrates its 175th anniversary, the largest English daily in the world is rededicating itself to leading change in the country. (Five years ago the newspaper’s “Lead India”...
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Indian brand Amul depicts rupee crisis as drowning the common man
With the Indian rupee depreciating to new lows against the dollar, Indians are expecting the worst. They’re anxious about shelling out 10 to 15 percent more for an education abroad and about paying...
View ArticleIndian jewelry brand Tanishq boldly celebrates remarriage
In India, remarriage has been a thorny issue, much more so for women than for men. In a patriarchal culture, there is some stigma around marrying a widowed or divorced woman, even in India’s...
View ArticleOreo uses personalized emojis to connect Chinese families
In China, where long working hours can make it difficult for parents to stay connected with their kids, Oreo harnessed emojis to facilitate more family bonding. Using WeChat, China’s popular messaging...
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